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A heritage trend and
merchandising agency,
providing end-to-end
support for brands,
retailers and wholesalers.

Experts in retail, fashion and
consumer behavior.

NYC.

LA.

Paris.

Working Worldwide since 1927

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portrait
portrait

We are the industry’s trusted advisor. Distilling the industry at large for our clients and their specific needs.

Crafting an exciting offering
means staying fresh.

1

1Consumer Behavior

We decode the evolving relationship between consumers, culture, and commerce to uncover what matters next.

Consumer Behavior 1
Consumer Behavior cover
2

2Merchandising

Ongoing seasonal intelligence and guidance from our merchandising experts, digitized and organized by type, category, and timing. Evaluation and business specific guidance on the retail and wholesale markets.

Merchandising

Discussions on current selling, the competitive landscape, and new & emerging brands/business models.

3

3Trend Forecasting

Trend forecasting and design modernized, addressing cultural cues and wardrobing and styling impact, all from a consumer-centric POV. We provide Macro trend forecasts as well as custom trend forecasting, tailored specifically to our clients' assortments and categories of business.

Trend forecasting grid

Creative concepts that forecast design, color, materials, key items, and presentations.

4

4Color Forecasting

Color forecasts zoom in on color and its application to print, pattern, and merchandising, spotlighting the key elements and newness-drivers. Included is tailored color forecasting and development of unique palettes for our clients' deliveries.

Color palette
Colorful tiles
5

5Branding

Graphic design tailored for new brand launches, rebrands, as well as corporate branding. Packaging, digital collateral, email design and more.

Branding sample 1
Branding sample 2
Branding sample 3
6

6Creative Direction

Seasonal design direction created for brands at all tiers of distribution. Customized color, seasonal storytelling, and silhouette direction.

Creative Direction
7

7Product Development

Tailored design services offering end-to-end product development support across categories.

Product development

Past and Present Clients Include:

Understanding what's winning
at retail is critical.

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463 Seventh Avenue

New York, NY 10018

212.564.1266

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©2026 Henry Doneger Associates, Inc.