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A visionary trend and
merchandising agency,
providing end-to-end
support for brands,
retailers and wholesalers.

Experts in retail, fashion and
consumer behavior.

NYC.

LA.

Paris.

Working Worldwide since 1927

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portrait
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We are the industry’s trusted advisor. Distilling the industry at large for our clients and their specific needs.

Crafting an exciting offering
means staying fresh.

1

1Consumer Behavior

We decode the evolving relationship between consumers, culture, and commerce to uncover what matters next.

Consumer Behavior 1
Consumer Behavior cover
2

2Trend Forecasting

Consumer-first trend forecasting across genders, generations, and lifestyles—translating cultural cues into wardrobing and styling that resonate.

Trend forecasting grid

Macro forecasts, seasonal color palettes, and bespoke trend direction built around your business.

3

3Color Forecasting

Color forecasts brought to life in print, pattern, and merchandising, with a focus on the key newness-drivers.

Color palette
Colorful tiles
4

4Creative Direction

Seasonal design direction created for brands at all tiers of distribution. Customized color, seasonal storytelling, and silhouette direction.

Creative Direction
5

5Merchandising

Ongoing seasonal evaluation, business intelligence, and data analytics from our merchandising experts, organized by type, category, and timing for the retail and wholesale markets.

Merchandising

Discussions on current selling, the competitive landscape, and new & emerging brands/business models.

6

6Private Label

Tailored design services offering end-to-end product development support across categories. Offering fabric mill and garment manufacturing network to drive strategy and growth.

Product development
7

7Branding

Graphic design tailored for new brand launches, rebrands, and corporate branding. Packaging, digital collateral, email design and more.

Branding sample 1
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We work with over 100 LEADING Retailers + brands.

60% of clients have been with us for 20+ years.

Past and Present Clients: 

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463 Seventh Avenue

New York, NY 10018

212.564.1266

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©2026 Henry Doneger Associates, Inc.